COPYWRITING

Scripted Content

@americangirl Sometimes staying in is the best idea. 😉 #AmericanGirl #AmericanGirlDoll #GetReadyWithMe #GetReady #GRWM ♬ original sound - American Girl

Mattel - American Girl

@barbie Dream Bestie line-up just dropped 💁‍♀️ #Barbie ♬ original sound - barbie

Mattel - Barbie

@barbie Might delete later, might not... who knows 🤷‍♂️ #Barbie #BTS #DanceTok #ExpectationvsReality ♬ original sound - barbie

Mattel - Barbie

@barbie I’d text you back, even in T9 ✨ #Barbie #y2k #2000s #Fashion ♬ Airtight - Chris Alan Lee
@monsterhigh

No cold feet here—this bride's got everything she needs for a haunting wedding 💙 Additional Monster High Corpse Bride dolls will be available tonight, 8/9 at 12am PST / 3am EST on MattelCreations.com, and coming soon to Target and Walmart.

♬ original sound - Monster High
@monsterhigh Sit back, relax, and enjoy this peaceful break. #MonsterHigh #Relaxing #Nightmare ♬ original sound - Monster High

Mattel - Monster High

@barbie Put me back on hold, doc! 🎶 #Barbie #Music #Hold #Phone ♬ Sunrise - Official Sound Studio

Mattel - Barbie

@monsterhigh

Rumor has it that Ghoulia is still serving time in detention... 😳

♬ original sound - Monster High
@monsterhigh

You heard it here first–Fright Song is taking over the halls of Monster High! 💀What can we say, we know a banger when we fear it.

♬ original sound - Monster High
@monsterhigh Ghoul, you can always sit with us 💅 #MonsterHigh #CattyNoir #October3 #Fangtober ♬ original sound - Monster High

Mattel - Monster High

Mattel - Monster High (click image for video)

@monsterhigh

Around here, every month is Pride Month.

♬ original sound - Monster High

Mattel - Monster High Pride